The Wildlife Trusts


We needed to turn people’s love of wildlife into solid support, so we created a multimedia campaign for The Wildlife Trusts united by an impassioned plea: ‘say YES to wildlife’.

The recruitment campaign featuring BBC Countryfile presenter, Ellie Harrison ran to coincide with the release of the State of Nature report. It also broke across digital channels, striking a chord in the hearts of nature lovers and garnering them into action.